Froot Loops Jumbosnax
In July 2022 I had the honor of developing the look and feel of the Froot Loops Frootiverse, a magical galaxy fueled by the bright colors of Froot Loops Jumbosnax.
The materials of the universe needed to be rooted in the materials that make up cereal. Sugary dust became planetary rings, and pieces of cereal made a universe of colorful asteroids.
CG was developed by a separate artist utilizing my illustrations.
The Froot Loop ship needed to feel imagined and wonderful without sacrificing an overall feeling of safety and modernity. I landed on a round design with brightly lit contours, and no shortage of rainbow buttons, bells and whistles to add punches of color into the design.
Cars designed in collaboration with Laura Yan.
Credits.
Design & Animation: Scholar
Role: Illustration + Visdev
Creative Director: Chace Hartman. Art Director: Liam Elias. Managing Director / E.P.: Anne Skopas. Executive Producer: Kate Aspell. Head of Production: Nakia Cooper. CG Supervisor: Matt Berenty. Senior Producer: Andrew Rindlaub. Designers: Leah Evans, Felipe Hansen, Helen Slavutsky, Laura Yan. 2D Animator: Sam Bachman. Model/Texture Artists: Matt Berenty, DJ Kim, Atsuki Hirose. Lead Animator: Han Hu. 3D Animators: Han Hu, Stephen van Wyk, Michael Sime. 3D Rigger: Nico Sanghrajka. Lighters: Matt Berenty, DJ Kim, Kevin Lu. Dynamics/FX: Kirt Critoph. Compositing Lead: Rachel Moon. Compositors: Rachel Moon, Chu Chu, Herculano Fernandes. Matte Painters: Tae Kim, Teun van der Zalm. Storyboards: Daniel Colon.